“I want a second opinion on an idea.”
Focused engagement · Perspective and guidance
Our most focused and straightforward service. A professional, independent second opinion to explore an idea, assess a project or examine a specific issue within an existing business.
A fresh perspective to help identify opportunities, challenge assumptions and decide how to move forward.
“I want to turn an idea into a project.”
New project · Strategy and concept
We develop the strategy, positioning and concept that will guide a new hospitality project.
We turn an initial idea into a proposition with a distinct identity and personality, defining the foundations for decisions about the offering, space, guest experience and communication.
“I want to understand where my project stands and where to take it next.”
Existing project · Review and new direction
We take an in-depth look at an existing project to identify what to keep, what to change and where there is room for improvement.
We analyse its positioning, offering and guest experience to set priorities and define how it should evolve.
Once a project’s strategic and conceptual direction is defined, we can support its development or bring an outside perspective to decisions over time.
“I want to take a defined concept through to opening.”
Bringing the concept to life · Direction and consistency
We help bring an already defined concept to life, taking part in the decisions that shape the project through to opening.
We help identify the right specialists for each stage and work alongside them and the client to turn the initial vision into a reality that reflects its strategy, identity and intended experience.
“I want an outside perspective on my business decisions.”
Ongoing support · Strategic advice
Ongoing strategic support to test decisions, identify opportunities and spot potential shifts away from the intended direction.
We bring an outside perspective and independent judgement, adapting to needs as they arise to help the business keep evolving without losing its direction.
Cultural sensibility and business thinking should not exist in separate worlds. brings them together, understanding what gives a project meaning and personality while making sure its decisions also make business sense.
Discover our Perspective
The place matters. But it isn’t everything.
Quality alone isn't enough.
Design needs a purpose.
Talent needs to work together.
It cannot replace a good product.
draws on a background spanning business, marketing, real estate and hospitality, enriched by gastronomy, guest experience and coaching.
Its founder’s experience in Spain, Argentina and Singapore brings an international perspective that shapes his understanding of people, places and hospitality.
Every restaurant serves food.
Every hotel offers a place to sleep.
But some projects offer something more.
Whether you’re shaping a new hospitality concept or rethinking an existing project, tell us where things stand and what you would like to clarify.